| STORY TELLING | | | | over and over in the future. With all of the technology |
| A great wedding album involves a story. The story is | | | | we have today, a printed wedding album is currently |
| about the relationship that the couple shares with each | | | | the only way to insure that images will last 100 years |
| other. It is also about the family relationships and the | | | | or more. |
| bond of two core groups of people. Professional | | | | DESIGN |
| photographers strive to capture this story and tell the | | | | Setting up and designing a stunning wedding album can |
| story through the use of a wedding album. Most | | | | be achieved by using various tools available to most |
| photographers today want to capture the emotion of | | | | consumers. Shutterfly and Apple offer two great |
| the wedding. This element is crucial in designing an | | | | ways to produce coffee table books. There are |
| interesting and memorable album. | | | | numerous album designers that offer design products |
| Today's bride is often satisfied with electronic | | | | directly to consumers. Professional photographers look |
| photographs to place on social media, computer | | | | for software that cuts time and cost while expanding |
| desktop screen savers, and digital photo frames. You | | | | creativity. Usually, professional software is expensive |
| have to remember that electronic media is temporary | | | | and requires a bit of training. |
| and either disappears or degrades rapidly over time. It | | | | Begin by carefully editing the photographs. Do not use |
| does not stand the test of time because of the ever | | | | blurry and/or poorly exposed images. Separate the |
| changing world of technology. You can expect your | | | | wedding into categories: |
| DVDs to be unreadable in about 8-10 years. DVDs | | | | * Details |
| were never meant to hold information over our lifetime. | | | | * Getting Ready |
| The pigment in the inner dye layer breaks down fairly | | | | * Bride |
| quickly. You can also predict that in 10 years, most | | | | * Bride's Family |
| current forms of digital medial will be replaced by | | | | * Groom |
| something new. | | | | * Groom's Family |
| Just imagine one day, children opening a box with | | | | * Bride and Groom together |
| grandma's most valuable possessions. At the bottom | | | | * Wedding Party |
| of the box is a piece of plastic with a hole in it. The | | | | * Ceremony |
| children ask mom, "what is this?". Mom answers, "that | | | | * Reception |
| is something we used years ago called a DVD, it has | | | | * Candids |
| your grandmother's wedding picture on it". The children | | | | * Leaving |
| ask to see them but mom answers, "that technology is | | | | By using the categories above, your task of organizing |
| long gone. we do not have a way to make the disk | | | | and sorting through hundreds of images will make |
| work anymore." Sadly, this scenario will get played out | | | | grouping the final album easier. |