| Never underestimate the power of the word free. It is | | | | those free reports and mini courses. A little information |
| one of the most alluring words in all marketing. It is also | | | | with links to a product. Some are good others just ads. |
| one of the most overused words in promotions. When | | | | Free trials: for a limited time you can try out a |
| you see this little word be sure to check it out carefully | | | | product for free, then after that period you will be |
| and do not just run because it is free. As you well | | | | charged. |
| know behind every free gift in marketing is a reason | | | | Different types of free things: |
| for giving. | | | | Free reports: as mentioned these gifts are |
| Why is it so alluring? Well everyone likes a free gift but | | | | informative pieces with just enough information to |
| nobody gives one just like that without a pretty good | | | | make you hungry for the main course, the product the |
| reason. Here are some reasons for giving free gifts. | | | | marketer is selling. Some of these courses are full of |
| A thank you gift to your subscribers for signing up | | | | good information and make you want to click through |
| for your newsletter. This starts your relationship with | | | | to check out the product. This is called incomplete |
| your subscribers on a good note. One small tip here | | | | information that is complemented by the product. This |
| always be sure that the gift is a good one and that | | | | is what you need to aim for when using this gift. |
| your subscribers will like it. | | | | Free mini courses: these are useful little 7 or 5 day |
| A lure to join your list: you see this all the time. | | | | daily lessons, that you can use for a couple of |
| Some marketer offers you a free gift and when you | | | | purposes. Firstly you can give it as a thank you gift to |
| sign up for it you find that you have been subscribed | | | | your subscribers. I am sure that many of you have |
| to one of their buddy's lists. This is OK if the gift is | | | | received this from me when you signed up. At the |
| worth it. | | | | bottom you will find a little sig file promoting a product |
| A free gift if you buy something: read these | | | | that you may be able to use. This product should fulfill |
| carefully and be sure you really need the product, | | | | a need for your market and be extremely relevant. |
| otherwise do not sign up for it. | | | | Free newsletters: we all know about these. This is |
| How can you make it work for your marketing? | | | | one of the most popular forms of relationship |
| Building lists: offering your subscribers a free thank | | | | marketing. the subscriber gets some good information |
| you gift often persuades them to join your list, and as | | | | in the form of articles and the publishers gets to offer |
| mentioned above is a nice goodwill gesture. Just like a | | | | their product and even accept some paid 3rd party |
| hand shake when you start a friendship. If you make | | | | ads. |
| your gift relevant to your market and valuable to your | | | | Free e-books: these are sometimes useful and |
| subscriber they will stay on your list and will very likely | | | | sometimes not. If you want these to be an effective |
| read your newsletter. | | | | marketing tool be sure to make sure they are valuable |
| Free gifts as bonuses: you can offer free gifts as | | | | and have a link to your product or an affiliate product. |
| a bonus for buying products, as mentioned above. | | | | Make them free giveaways so that you can take |
| Free gifts to promote a product: we have all read | | | | advantage of viral marketing. |