| Buying a horse is like trying to find a life partner on a | | | | However, if the buyer isn't right for your horse or you |
| first date. Some manage it, most don't. | | | | are uncomfortable about them as a potential owner, |
| Like dating, some simple rules make the process | | | | be honest and tell them (politely) straight away. |
| easier, cheaper and more effective! As seller, you're | | | | VARIETY IS KEY |
| the dating agency. | | | | To create buyer confidence offer to show your horse |
| BE HONEST | | | | in a number of locations. Ask the buyer what they are |
| Buyers need a realistic impression of your horse. What | | | | planning to do with their purchase. If they only want to |
| is your horse like now? Be clear, promoting your | | | | hack prioritise showcasing hacking-out. |
| horse's good points (e.g. temperament, endurance). | | | | Also, ask the buyer what they want to see the horse |
| Presentation is vital. If a buyer expects to see a | | | | do. Plan how to cover this, from most to least familiar, |
| fine-tuned athlete, your horse should look the part: they | | | | over several visits: |
| might not leave the car if your horse's mane is | | | | 1. First visit - show your horse where you are both |
| unkempt! | | | | most comfortable (usually at home). Showcase what |
| Be completely open about: | | | | the horse does best. |
| - behaviour that can cause serious injury (bolting, | | | | 2. Second visit - add variety. Include things you are |
| rearing or bucking); | | | | working on. This shows the buyer how well the horse |
| - chronic problems / soundness issues, including arthritis | | | | learns. |
| or laminitis. | | | | 3. Third visit - offer to take the horse to another venue |
| Covering up is poor practice. You'll get your money but | | | | (e.g. local horse club grounds). |
| 'the truth will out' and your reputation will be tarnished. | | | | VET CHECK |
| HAVE A PRICE | | | | Expect the buyer to request a vet check. Suggest it |
| Would you buy a car from a dealer who wouldn't tell | | | | yourself so there is no come back later. |
| you the price? Doubtful. Set your price and tell buyers. | | | | FIRST IMPRESSIONS COUNT |
| Buyers will contact you if the price is realistic and they | | | | Presenting your horse well for sale is essential. When |
| know what to expect before they phone. | | | | advertising, make sure photos are a fantastic |
| BE POLITE | | | | representation of your horse today. Advertising basics |
| Have your horse ready on time. If you sell your horse, | | | | include: |
| inform other interested parties as soon as you receive | | | | 1. take off rugs for photos |
| the money. If a potential buyer wants a couple of days | | | | 2. trim excess hair and brush |
| to think, let them. You may blow the sale if you hound | | | | 3. video footage is best (6 times more interest |
| them! | | | | generated than without). |