Don't Get Overwhelmed With Marketing Information Overload

Information overload can come in many forms. Therethat is the place to start.
is to much information from taking too many classesHere is what I mean...
at school in one semester. Or maybe taking too manyBut one question I get asked daily and I see posted on
classes on the same basic subject from differentforums almost as often is "Okay so I get it, but now
teachers. There is the information you get fromwhere do I start?" The answer is "Think about the
various news stations, all reporting the same basictraining. Was their one thing where as soon as you
news with their own unique twist.learned about it your brain went crazy? Was there
And there is the information overload that comes fromone tactic where you suddenly had a bunch of ideas
surfing the internet, reading email and all of the otherlike "I could do this, or this, or that?" Then that is where
various ways we "gather information" on a daily basis.you start!"
If you have been "researching" something for awhileFile away the other information (file it, not forget it) and
you may have heard of something commonly referredstart with that one thing. Get it going. Start using that
to as analysis paralysis. Believe it or not there is such aone tactic a minimum of weekly, preferably daily. Put it
thing as too much information.on your to do list or your calendar or in your planner,
The type of information I am specifically referring to iswhatever you have to do to remember to do it.
information on how to market your business.At first you will have to be reminded. At first it will take
Now, don't get me wrong, I am a believer in education.you longer than expected to complete that task each
In fact there isn't a day that goes by where I don'tday. But eventually you will realize that you are just
have 20 tabs open in my browser, reading posts ordoing it and it is easy and you can't really remember
watching videos on marketing tactics so I can seenot doing it everyday.
what is going on in the world. But if I spent hours andThen it is time to add another task. It is time to open
hours watching and reading and never DID anythingthat file cabinet in your head and pull out the next bit of
with it, that would be a waste.training that "spoke" to you and start the process over
And if I didn't have a basic foundation to start from Iagain.
would very easily learn myself into a corner. I would beBy the KEY is to not get overwhelmed with all of the
so busy trying to learn the best way to do somethinginformation available. Not get so busy learning,
that I would do nothing. I would be so worried I was notresearching and looking for the "best" way to do
doing the right thing first that I would, again, do nothing.something. You can have all of the information and
At a certain point you have to stop, take a deepknowledge in the world but if you don't use that
breath and dive in head first.knowledge it does you no good at all.
One of the ways to avoid analysis paralysis is to trySo remember, close your eyes, take a deep breath,
to start out by mainly following the teachings of oneclose the tabs on your browser, turn off the DVD on
person. And then choose the thing that makes yourthe TV and pick something (even if you have to use
creativity go crazy when you hear about it. Becauseeenie, meenie, minnie, mo)...go on...get started...