| Our children's shoes in the shoe industry, a smaller | | | | of these studies. |
| proportion of the industry, brand deletion has been | | | | Second, the design. At present, China shoes |
| more serious, however, there is a huge children's | | | | enterprises also rarely results of their own design, |
| shoes market development. According to statistics, | | | | usually to imitate the design of these international |
| children under 16 years of age in China reached 380 | | | | brands, and then OEM. This has caused, "piracy" |
| million, or about a quarter of China's total population, | | | | flooding, plus shoes enterprises to benefit of cost |
| and there are around 27 million newborns born. | | | | control, quality shoes and worrying. |
| Experts believe that China is in a golden field of | | | | Therefore, for the domestic footwear |
| children's shoes on the market has a size of about | | | | enterprises, to eating the next piece of cake would |
| 300 million. And the market potential is very consistent | | | | create high-quality, innovative design of children's shoes. |
| with the domestic market of about 70% of children's | | | | Now social advancements in technology, the global |
| shoes are low-end products, 20% is imported brand | | | | village gratitude is further reduced, in order to create |
| children's shoes, only 10% of the domestic brands. | | | | high-quality children's shoes, technology is no longer a |
| Therefore, the shoe has become imperative to create | | | | barrier. For design purposes, the domestic footwear |
| national brand. | | | | enterprises with little experience, but we have our own |
| In the global economic downturn, out of | | | | advantages. As we all know, people with foreign |
| economic crisis, not just the domestic shoe children's | | | | human foot has a certain difference, the international |
| shoes to see the huge domestic market, foreign | | | | brand of children's shoes are in accordance with the |
| enterprises are aware of the public to the shoes, | | | | foreign person's foot design. So, we know better than |
| children's shoes have to enter the China market to | | | | foreigners in the foot people, we are fully able to |
| carve up a huge piece of cake. With these | | | | design more in line with Chinese children's shoes. |
| international brands, with the gap between us where? | | | | Therefore, we can not just turned their eyes to imitate |
| First, quality. In the choice of materials, | | | | the low end of market OEM. But to be creative. To |
| processing, function, quality of imported shoes might be | | | | the field of adult shoes did. To build a belongs to |
| stronger than us because of foreign shoes early in | | | | people their own brand, brand shoes in China to the |
| children with us. More importantly, the children attach | | | | international market, this is the need to challenge the |
| great importance to parents, it is to accept the results | | | | Chinese shoe height. |